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Privacy Policy

Last updated: January 15, 2026

Contents

  1. Introduction
  2. Information We Collect
  3. How We Collect Information
  4. How We Use Your Information
  5. Legal Basis for Processing
  6. How We Share Your Information
  7. Data Retention
  8. Data Security
  9. Your Rights and Choices
  10. Privacy for Children
  11. International Data Transfers
  12. Cookies and Tracking Technologies
  13. Third-Party Links and Services
  14. Do Not Track Signals
  15. Changes to This Privacy Policy
  16. Contact Us

1. Introduction

Kunming Laiheng Trading Co., Ltd. (the Company, we, us, or our), operating as LaiHeng, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at https://www.laiheng.mom (the Site) or engage with our computer systems design and related professional services.

LaiHeng, the developer operating under Kunming Laiheng Trading Co., Ltd., takes your privacy seriously and has designed this policy to be transparent about our data practices. By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of the Site and our services immediately.

This policy applies to all information collected through the Site, as well as any related services, sales, marketing, or events. We encourage you to read this document carefully and contact us with any questions or concerns using the information provided in the Contact Us section at the end of this policy.

2. Information We Collect

We collect several categories of information to provide and improve our services. The types of information we may collect include:

Personal Identification Information: When you fill out our contact form, subscribe to updates, or communicate with us directly, we may collect your full name, email address, phone number, company name, job title, and any other details you voluntarily provide in your message. This information is necessary for us to respond to your inquiries and deliver our services effectively.

Technical and Usage Data: When you visit the Site, our servers automatically record certain information sent by your browser or device. This may include your Internet Protocol (IP) address, browser type and version, operating system, referring URLs, pages visited, the date and time of each visit, time spent on pages, and other diagnostic data. This information helps us analyze trends, administer the Site, and improve user experience.

Communication Data: If you contact us via email, telephone, or through our contact form, we may retain copies of those communications, including the content of your message and our responses. We use this information to provide customer support, improve our services, and maintain records of our business interactions.

Business Information: In the course of providing our computer systems design and consulting services, we may receive business-related information about your organization, including technical requirements, system specifications, project details, and operational data. This information is handled with the same level of care as personal information.

3. How We Collect Information

We collect information through various methods, each designed to be transparent and within your control:

Direct Collection: Most of the personal information we process is provided directly by you when you complete our contact form, send us an email, call our office, or engage with us during the course of a professional engagement. You always have the choice to not provide certain information, though this may limit your ability to use some features of the Site or receive our services.

Automated Collection: As you navigate the Site, certain information is collected automatically through cookies, web beacons, and similar tracking technologies. This includes technical data about your device and browsing behavior. Our use of cookies is detailed further in the Cookies and Tracking Technologies section of this policy.

Third-Party Sources: In some cases, we may receive information about you from third parties, such as analytics providers, business partners, or publicly available sources. We ensure that any third-party data we receive has been collected lawfully and in accordance with applicable privacy regulations.

4. How We Use Your Information

We use the information we collect for the following purposes, all of which are necessary for the operation of our business and delivery of our professional services:

Service Delivery: To provide, maintain, and improve our computer systems design, software development, technology consulting, and related professional services. This includes responding to your inquiries, processing your requests, and fulfilling our contractual obligations.

Communication: To communicate with you about your account, projects, inquiries, and any updates related to our services. We may also send administrative messages, technical notices, and security alerts that are essential to our business relationship.

Site Improvement: To analyze usage patterns and improve the functionality, content, and user experience of the Site. This helps us identify areas for enhancement, fix technical issues, and ensure the Site remains secure and reliable.

Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests. We may also use information to enforce our Terms of Service, protect our rights, privacy, safety, or property, and prevent fraudulent or illegal activity.

Business Operations: To support our internal business operations, including accounting, auditing, billing, and record-keeping. We may also use aggregated and anonymized data for industry analysis, benchmarking, and research purposes.

5. Legal Basis for Processing

We process personal information in accordance with applicable data protection laws. Depending on your jurisdiction, our legal basis for processing may include:

Consent: Where you have given clear consent for us to process your personal information for a specific purpose, such as subscribing to marketing communications or submitting an inquiry through our contact form.

Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract. This includes providing the services you have requested and managing our business relationship.

Legitimate Interests: Where processing is necessary for our legitimate business interests or those of a third party, provided these interests are not overridden by your rights and freedoms. Legitimate interests include improving our services, ensuring network security, preventing fraud, and conducting business analytics.

Legal Obligation: Where processing is necessary to comply with a legal or regulatory obligation to which we are subject, such as tax reporting, responding to court orders, or cooperating with regulatory authorities.

6. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

Service Providers: We may engage trusted third-party companies and individuals to perform services on our behalf, such as website hosting, data analytics, email delivery, payment processing, and customer support. These service providers have access to personal information only as necessary to perform their functions and are contractually obligated to maintain its confidentiality and security.

Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you before your personal information becomes subject to a different privacy policy.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests by public authorities, including courts, government agencies, or law enforcement. We will only disclose information that is reasonably necessary and will notify you where permitted by law.

Protection of Rights: We may disclose information to protect and defend the rights, property, or safety of Kunming Laiheng Trading Co., Ltd., our clients, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. The specific retention period depends on the nature of the information and the purpose for which it is held.

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and whether we can achieve those purposes through other means. For client project data, we typically retain information for the duration of the business relationship plus a period of seven years to comply with applicable legal and contractual obligations.

Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information. If complete deletion is not technically feasible, we will isolate the information from further processing until deletion is possible.

8. Data Security

We implement and maintain appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls limited to authorized personnel, regular security assessments, employee training on data protection, and incident response procedures.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is absolutely secure. We cannot guarantee the absolute security of your information. We encourage you to also take steps to protect your own information, such as using strong passwords and not sharing login credentials.

In the event of a data breach that affects your personal information, we will notify you and the relevant regulatory authorities as required by applicable law within the timeframe mandated by the jurisdiction in question.

9. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include:

Right to Access: You have the right to request copies of your personal information that we hold. We may charge a small fee for this service in certain circumstances where permitted by law.

Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

Right to Erasure: You have the right to request that we delete your personal information under certain conditions, such as when the information is no longer necessary for the purposes for which it was collected.

Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain conditions, such as when you contest the accuracy of the data.

Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization or directly to you, under certain conditions.

Right to Object: You have the right to object to our processing of your personal information under certain conditions, including processing for direct marketing purposes.

To exercise any of these rights, please contact us using the details provided in the Contact Us section. We will respond to your request within the timeframe required by applicable law, typically within 30 days.

10. Privacy for Children

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and you become aware that your child has provided us with personal information without your consent, please contact us immediately. If we discover that we have collected personal information from a child without verified parental consent, we will take prompt steps to delete that information from our servers.

We are committed to complying with all applicable laws regarding the protection of children online, including the Childrens Online Privacy Protection Act (COPPA) in the United States and similar regulations in other jurisdictions. If we become aware that a child under 18 has provided us with personal information, we will take immediate action to remove such information.

11. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country, state, province, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction. Our primary operations and data processing activities are based in Kunming, China, and we may use service providers located in other countries.

When we transfer personal information across international borders, we implement appropriate safeguards to ensure that your information remains protected in accordance with this Privacy Policy and applicable law. These safeguards may include standard contractual clauses approved by relevant regulatory authorities, adequacy decisions, or certifications under recognized privacy frameworks.

By submitting your personal information through the Site or our services, you consent to the transfer, storage, and processing of your information in countries where we or our service providers operate, subject to the protections described herein.

12. Cookies and Tracking Technologies

The Site may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and collect information about how you use the Site. Cookies are small text files placed on your device that help us remember your preferences, understand usage patterns, and improve the functionality of the Site.

We use the following types of cookies: essential cookies that are necessary for the Site to function properly; analytics cookies that help us understand how visitors interact with the Site by collecting and reporting information anonymously; and functional cookies that remember your preferences to provide enhanced features.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies at any time. Please note that disabling cookies may affect the functionality of the Site and limit your ability to use certain features. For more detailed information about managing cookies, please refer to your browser documentation or visit the website of your browser provider.

13. Third-Party Links and Services

The Site may contain links to third-party websites, applications, or services that are not owned or controlled by Kunming Laiheng Trading Co., Ltd. We are not responsible for the privacy practices, content, or security of any third-party sites. When you click on a third-party link, you will be directed to that third-party site, and we encourage you to review the privacy policy of every site you visit.

We do not endorse, screen, or assume responsibility for the content or privacy practices of any third-party sites or services. Your interactions with third-party websites are governed by the terms and policies of those third parties. We recommend that you exercise caution and review the applicable privacy statements before providing any personal information to third parties.

14. Do Not Track Signals

Some web browsers and devices offer a Do Not Track (DNT) feature that sends a signal to websites indicating that the user does not wish to be tracked. As of the effective date of this Privacy Policy, there is no universally accepted standard for how websites should respond to DNT signals. Consequently, our Site does not currently respond to DNT browser signals or similar mechanisms.

We will continue to monitor developments in this area and will update our practices accordingly if a consistent industry standard for responding to DNT signals emerges. In the meantime, you can learn more about Do Not Track and how to enable it in your browser by visiting the websites of your browser provider or relevant privacy advocacy organizations.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, operational requirements, or legal obligations. When we make material changes, we will update the Last updated date at the top of this page and, where appropriate, notify you through additional means such as a notice on the Site, an email notification, or other communication methods.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any modifications to this policy constitutes your acknowledgment and acceptance of the updated terms. If you do not agree with the revised policy, please discontinue use of the Site and contact us with any concerns.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the following details. We are committed to addressing your privacy concerns promptly and thoroughly.

Company Name: Kunming Laiheng Trading Co., Ltd. (昆明赖恒商贸有限公司)

Registered Address: Room 1613, 16th Floor, Yunkun Building, No. 81 Huguo Road, Wuhua District, Kunming - 650000, China (CN)

Email: hello@laiheng.mom

Phone: +18152645170

Website: https://www.laiheng.mom

We will endeavor to acknowledge your inquiry within 48 hours and provide a full response within 30 calendar days or sooner as required by applicable law.

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